Asked by Shanelle States on Jul 28, 2024
Verified
According to the textbook, smart marketers use ________ to create a competitive advantage.
A) advertising
B) our sensory systems
C) expensive promotions
D) added features
Sensory Systems
The parts of the body involved in the reception and processing of sensory information from the environment, enabling perception.
- Discern the importance of sensory marketing and its impact on how consumers experience products and services.
Verified Answer
NV
Natasha VillacrucisJul 31, 2024
Final Answer :
B
Explanation :
Smart marketers use our sensory systems to create a competitive advantage by engaging customers on a deeper, more emotional level through their senses, making their products or services more memorable and desirable.
Learning Objectives
- Discern the importance of sensory marketing and its impact on how consumers experience products and services.