According to the Elaboration Likelihood Model, persuasion in the ____________ relies on heuristics and tends to lead to ____________ attitude change?.

A) Peripheral process; weaker
B) Peripheral process; more enduring
C) Central process; weaker
D) Central process; more enduring

Elaboration Likelihood Model

A theory in psychology that explains how the likelihood of persuasive communication can lead to attitude change through central and peripheral routes of processing.

Peripheral Process

A type of information processing that occurs without deliberate, conscious thought, often based on superficial cues rather than content analysis.

Central Process

The fundamental mechanisms or operations that underlie a complex system or phenomenon.