Asked by Megan Beadle on May 12, 2024

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According to the chapter text,why should a company's LinkedIn content include some written by employees?

A) Employee content and interaction helps humanize a company.
B) The burden for updating social media can be shared.
C) Many writers means the posted content can always be timely.
D) LinkedIn content is not part of the executive team's responsibility.

LinkedIn Content

Material specifically created for or posted on LinkedIn, aimed at engaging professional networks and often focused on career development or business insights.

Employee Content

Materials or messages created by employees for an organization, which may include social media posts, blogs, videos, and other forms of content contributing to the company's communication efforts.

Humanize

means to make something more relatable or understandable by attributing human characteristics, emotions, or experiences, often used in storytelling, branding, or campaigns to create connections with the audience.

  • Acquire knowledge on the essentials of constructing trustworthiness in public relations.
  • Understand the significance of interactive communication in capturing the attention of audiences across social media channels.
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KS
kirsten schlangeMay 17, 2024
Final Answer :
A
Explanation :
Including content written by employees helps to humanize a company and showcase its culture and values through the perspectives and experiences of its staff. This can be particularly effective on professional networking sites like LinkedIn. Sharing the burden of updating social media is a potential benefit, but not the main reason for including employee content. The other two options are incorrect as they make incorrect assumptions about executive responsibility and the availability of timely content.