The measure of a person's believability is known as what?

A) Qualifications
B) Credibility
C) Endorsement
D) Credentials
E) Objectivity

B)Audience responses to your messages depend heavily on your credibility, which is a measure of your believability and is based on how reliable you are and how much trust you evoke in others. With audiences who don't know you and trust you already, you need to establish credibility before they'll accept your messages.