A ___ strategy involves growth through expansion within the same business area.

A) concentration
B) diversification
C) related diversification
D) unrelated diversification
E) vertical integration

Concentration Strategy

A strategy in which a company focuses its resources on entering or expanding in a narrow market or industry segment.

Expansion

The process of increasing the size, scope, or scale of operations of a business or organization, often into new markets or areas.

Same Business Area

Describes businesses that operate within the same sector or industry, often sharing similar market characteristics or target customers.