Asked by Chelsy Martin on May 12, 2024
Verified
A salesperson was selling industrial power generators to a manufacturing firm when the purchase manager said, "I really like the specifications, but I am not going to give the order without knowing its warranty details" The salesperson, utilizing his tablet, visited her firm's main computer database, and handed the purchase manager a printout of the generator's warranty details immediately. This incident best exemplifies how:
A) a sales-oriented promotional method is effective.
B) changes in the technology have enhanced sales.
C) influential transactional selling methods can be.
D) a partnering relationship develops with consumers.
E) important CRM software is to salespeople.
CRM Software
Customer Relationship Management software; a tool that helps businesses manage, record, and evaluate their interactions with current and potential customers.
Transactional Selling
A sales approach focused on short-term transactions, emphasizing individual sales rather than building long-term relationships with customers.
- Comprehend the role of technology in enhancing the productivity and efficiency of sales and advertising efforts.
Verified Answer
DH
Danielle Hurts-TaylorMay 12, 2024
Final Answer :
B
Explanation :
The incident illustrates how advancements in technology (using a tablet to access the firm's main computer database) have enhanced the sales process by providing immediate access to detailed product information, in this case, warranty details.
Learning Objectives
- Comprehend the role of technology in enhancing the productivity and efficiency of sales and advertising efforts.
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