A political candidate wants to create a long-lasting positive image.According to the elaboration likelihood model,the candidate would use commercials

A) that feature attractive celebrities.
B) with short emotional attacks on the opponent.
C) with catchy slogans and attention-grabbing graphics.
D) that clearly explain campaign issues.

Question

Ara Marie Cudia · Accepted Answer

Final Answer : D, Explanation :  The elaboration likelihood model suggests that for long-lasting attitude change, messages should be processed through the central route, which involves thoughtful consideration of the arguments presented in the message. Option D, which involves commercials that clearly explain campaign issues, is most likely to engage viewers in this deeper level of processing, leading to more enduring positive images.

Definitions

Learning Objectives

Learning Objectives

Related questions