Asked by Jeffrey Matikainen on Jul 01, 2024

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According to the elaboration likelihood model of attitude change,what is it called when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver

A)  objective route
B)  peripheral route 
C)  central route
D)  subjective route

Elaboration Likelihood Model

A theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

Peripheral Route

A method of persuasion that relies on superficial cues, such as the attractiveness or credibility of the source, rather than the quality of the argument.

Emotional Responses

The subjective feelings and physiological reactions elicited by stimuli or events.

  • Understand the concepts and theories related to attitudes and attitude change, including the elaboration likelihood model.
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Stephani StoutJul 07, 2024
Final Answer :
B
Explanation :
The peripheral route of persuasion relies on factors such as the attractiveness and credibility of the source or emotional responses by the receiver, rather than the actual arguments being presented. The central route, on the other hand, involves a careful analysis and evaluation of the arguments and evidence presented. The objective and subjective routes are not recognized in the elaboration likelihood model.