A misrepresentation or material omission that is likely to mislead a consumer to the consumer's detriment is grounds for a claim of deception under FTC rules.

Misrepresentation

The act of providing false, misleading, or incorrect information typically in a contractual context, leading to an erroneous belief by another party.

Material Omission

The failure to include vital information that results in a deceptive representation, significant in legal and financial disclosures.

FTC Rules

Regulations established by the Federal Trade Commission, the agency responsible for enforcing antitrust and consumer protection laws in the United States.