A helpful way of overcoming cross-cultural communication barriers is to make frequent reference to a person's race or ethnicity, such as saying, "I would like you to meet Hector, our Latino member, who is a specialist in website construction."

Highlighting someone's race or ethnicity unnecessarily can perpetuate stereotypes and make individuals feel singled out or othered, rather than focusing on their skills or contributions. Effective cross-cultural communication emphasizes respect and understanding without unnecessary emphasis on racial or ethnic identities.