Asked by Deijah Drakeford on Jul 12, 2024

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A ________ gap reflects the difference between customers' expectations and the firm's perception of those customer expectations.

A) seniority
B) knowledge
C) standards
D) delivery
E) communication

Knowledge Gap

The divergence in information that occurs when one party possesses more or superior information compared to another, often leading to unequal opportunities and outcomes.

  • Achieve a comprehensive understanding of the Service Gaps Model's concepts and practical applications.
  • Foster an understanding regarding the expectations and perceptions of customers towards services.
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YK
Yasmin KhaleelJul 12, 2024
Final Answer :
B
Explanation :
A knowledge gap occurs when there's a difference between what customers expect and what a company thinks customers expect. This gap can lead to misunderstandings and a failure to meet customer needs if not properly addressed.