Asked by Casey Snyder on Jul 16, 2024
Verified
Which of the following elements is the most flexible variable in the marketing mix?
A) Product
B) Production
C) Distribution
D) Promotion
E) Price
Flexible Variable
A factor in a situation or system that can be changed or adjusted to suit different conditions or requirements.
- Understand the parts of the marketing mix and how they shape marketing strategy.
Verified Answer
MG
Melissa GreeneJul 22, 2024
Final Answer :
E
Explanation :
Price is the most flexible element of the marketing mix because it can be changed quickly and easily in response to market conditions, competition, and consumer demand, unlike product features, distribution channels, or promotional strategies which typically require more time and resources to adjust.
Learning Objectives
- Understand the parts of the marketing mix and how they shape marketing strategy.