Asked by Kennedy Bulman on Jul 14, 2024
Verified
A brand is best defined as a product's ________.
A) logo
B) trademark
C) official trade dress
D) commercial identity
Commercial Identity
A business's unique brand and public image, as recognized by consumers and within the marketplace.
Official Trade Dress
The visual appearance of a product or its packaging that signifies the source of the product to consumers, which can be legally protected under trademark law.
Logo
A graphical mark or symbol used by businesses to aid and promote public identification and recognition.
- Define what constitutes a brand.
Verified Answer
RS
Rahela SinanagicJul 18, 2024
Final Answer :
D
Explanation :
A brand is more than just a logo or trademark. It encompasses the entirety of a product's commercial identity, including its name, packaging, messaging, and reputation. A brand serves as a promise of quality and consistency to consumers, distinguishing one product from others in the marketplace.
Learning Objectives
- Define what constitutes a brand.