Asked by Nguyen Hien Minh Quan on Jul 12, 2024
Verified
A brand that is marketed under the same name in multiple countries is referred to as a ________ brand.
Global Brand
A brand that is recognized and has a consistent presence across multiple countries worldwide, known for delivering universally appealing products or services.
- Identify the concept of global brands and their characteristics.
Verified Answer
MS
Learning Objectives
- Identify the concept of global brands and their characteristics.