Asked by Zertashia Afzal on Jul 11, 2024
Verified
Zappos takes advantage of the fact that many of its employees participate in social media vehicles-and these enthusiastic team members promote the company in the process.Which social media structure is most likely being used at Zappos?
A) Centralized structure.
B) Organic structure.
C) Hub and spoke structure.
D) Propagation structure.
E) Dandelion structure.
Social Media Structure
The framework or organization of social media platforms, encompassing user relationships, information flow, and communication patterns.
Organic Structure
A more flexible and decentralized approach to organizational management, characterized by wide spans of control and empowerment of employees.
Hub And Spoke Structure
A model of organizing connections in a network where all routes radiate out from a central point, commonly used in transportation and logistics.
- Recognize the configuration and parts of social media marketing frameworks.
Verified Answer
G.
gabby . juseth . riveraJul 11, 2024
Final Answer :
B
Explanation :
An organic structure is characterized by a lack of formal hierarchy and a high degree of employee autonomy and creativity. In this type of structure, employees are encouraged to collaborate and share ideas freely, which is consistent with the way Zappos uses social media to promote the company. Zappos' social media approach relies on the enthusiasm and creativity of its employees, rather than a top-down, centralized approach. A centralized structure, on the other hand, would involve more control from management over company communications, and would be less consistent with Zappos' approach. Hub and spoke, propagation, and dandelion structures are not well-suited to the way Zappos uses social media.
Learning Objectives
- Recognize the configuration and parts of social media marketing frameworks.