Asked by Nicholas Boren on Jun 14, 2024
Verified
The social media mix is composed of which of the following?
A) Advertising,consumer promotion,personal selling,and public relations.
B) Direct marketing,word-of-mouth promotion,telemarketing,and infomercials.
C) Social communities,social publishing,social entertainment,and social commerce.
D) Product,price,promotion,and place.
E) The traditional marketing mix plus the target market.
Social Commerce
The use of social networks in the context of e-commerce transactions, where users can buy and sell items within the social media platform.
Social Media Mix
The combination of different social media platforms and tools a brand or individual uses to achieve their communication and marketing objectives.
- Identify the structure and components of social media marketing plans.
Verified Answer
NS
Nadia SwendehJun 18, 2024
Final Answer :
C
Explanation :
The social media mix is composed of social communities, social publishing, social entertainment, and social commerce. This is a distinct set of elements that differ from the traditional marketing mix of product, price, promotion, and place. The other answer choices contain elements that are either part of the traditional marketing mix or other marketing tactics that are not directly related to social media.
Learning Objectives
- Identify the structure and components of social media marketing plans.