Asked by McGwire Midkiff on Jun 10, 2024
Verified
You placed an order online at Target.com for a set of towels. As part of the checkout process, you were asked to provide your e-mail address. Now you receive e-mails from Target.com regarding products you might like. This is an example of
A) a paid display ad.
B) sales promotion.
C) an informative advertisement.
D) direct marketing.
E) integrated marketing communications.
Direct Marketing
A form of advertising in which companies communicate directly with consumers through various media to promote products or services.
Checkout Process
The steps a customer goes through to complete a purchase, including item selection, payment, and receipt of goods.
- Gain insight into how direct marketing contributes to interaction with distinct consumer groups.
Verified Answer
DP
Dhruval PatelJun 12, 2024
Final Answer :
D
Explanation :
This is an example of direct marketing, where Target.com uses your email address to send you personalized marketing communications about products you might be interested in.
Learning Objectives
- Gain insight into how direct marketing contributes to interaction with distinct consumer groups.