Who uses in-depth interviewing and participant observation to study how people interpret media messages?

A) functionalists
B) conflict theorists
C) cultural studies experts
D) sociolinguistic sociologists
E) social deconstructionists

In-Depth Interviewing

A qualitative research technique that involves conducting thorough and detailed interviews to gather comprehensive insights on a subject.

Participant Observation

Participant Observation is a qualitative research method where the researcher becomes actively involved in the community or group being studied to gain deep insights and understanding of its members' behaviors and attitudes.

Cultural Studies Experts

Scholars focused on analyzing cultural phenomena, incorporating theoretical perspectives from sociology, anthropology, and media studies to understand cultural practices and their effects on society.