Which perspective on the mass media reminds us that audience members are people and not programmable robots?

A) functionalism
B) conflict theory
C) interpretive approaches
D) sociolinguistics
E) social deconstructionism

Interpretive Approaches

Research methods in social science that emphasize understanding the meanings and experiences of people in their social contexts.

Audience Members

Individuals who are present as spectators or listeners at an event, such as a concert, play, or lecture.

Programmable Robots

Machines designed to perform complex tasks that can be customized and controlled through programming.