Which type of research design would most likely be used to characterize specific customers with regard to their behaviors and preferences?

A) causal research
B) exploratory research
C) descriptive research
D) experiential research

Descriptive research is used to characterize or describe a particular phenomenon, such as customer behaviors and preferences. This type of research focuses on gathering information about the current state of a particular situation or problem. By collecting data through surveys, observations, or other methods, descriptive research can provide insights into customers' attitudes, beliefs, and behaviors.