Asked by Maricris Tersol on Jul 01, 2024

Which type of data would be the best choice for Burger King fast-food restaurants if the headquarters wants to know how many french fries versus packages of apple slices it has sold in past years?

A) internal secondary data
B) external secondary data
C) survey responses
D) focus group data
E) primary data

Internal Secondary Data

Data that has been collected within an organization for purposes other than the current research project but can be repurposed for new analysis.

Burger King

A global fast-food chain known for its flame-grilled burgers, specifically the Whopper, competing in the quick-service burger category.

French Fries

French fries are thin strips of deep-fried potatoes, popular worldwide as a fast food item, side dish, or snack, known for their crispy exterior and soft interior.

  • Identify the differences between primary and secondary data and understand their distinct roles in market research.