Which of the following must be able to attract attention,break through a clutter,deliver the intended message,and aid comprehension and recall,while positively influencing brand attitudes and purchase intent?

A) Social media tactics.
B) Brand experience.
C) Brand persona.
D) Audience engagement.
E) None of these.

Brand Experience

The sum of all sensations, feelings, thoughts, and actions evoked by a brand, influencing consumers' perceptions and behavior.

Clutter

The excessive amount of stimuli or noise in a communication channel, making it difficult to convey a clear message.

Brand Attitudes

Consumers' evaluations or feelings about a brand's products, services, or overall identity.