Which of the following may explain Gartner's claim that half of all social media campaigns fail?

A) Firms often use the wrong budgeting techniques.
B) Social strategy is not matched to the target audience.
C) Firms tend to use secondary research.
D) Competitors run counter-campaigns to mitigate their influence.
E) None of the above.

Social Media Campaigns

Organized marketing efforts designed to engage with a target audience through various social media platforms to achieve marketing and branding goals.

Wrong Budgeting Techniques

Techniques or approaches to budgeting that are incorrect or not effective for achieving financial goals.

Target Audience

A specific group of consumers at which a product, service, or marketing message is aimed.