Asked by Abbie Medina on May 10, 2024

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Which of the following is true?​

A) ​To reduce cannibalization among products,reposition a product so that it does not directly compete with the other
B) After acquiring a substitute product,raise prices on both the products
C) After acquiring a complementary product,lower prices on both the products
D) ​All of the above

Reposition

The process of changing a product's place in the market, which can involve altering its image, price, features, or target audience to better meet strategic goals.

Substitute Product

A good or service that can replace another to fulfil the same needs or desires, offering an alternative choice to consumers.

Complementary Product

A product that adds value to another primary product, usually leading to increased demand when paired together.

  • Acquire knowledge on the tactical approaches of product positioning to decrease self-cannibalization among a firm's offerings.
  • Gain insight into the effects of product complements and substitutes on pricing and marketing methodologies.
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CK
Claudia KraftMay 17, 2024
Final Answer :
D
Explanation :
Each option describes a strategy to manage product portfolios and market positioning effectively. A) aims to minimize internal competition, B) can leverage market control to increase profitability, and C) seeks to boost demand for both products by making them more attractive as a combined purchase.