Asked by Ashley Friend on Apr 25, 2024
Which of the following is true?
A) To reduce cannibalization among products,reposition a product so that it does not directly compete with the other
B) After acquiring a substitute product,lower prices on both the products
C) After acquiring a complementary product,raise prices on both the products
D) All of the above
Substitute Product
A product or service that satisfies the same need or function as another in the eyes of the consumer, often leading to competition between brands.
Complementary Product
A product that adds value to another product when used together, enhancing the consumer's experience or utility.
- Absorb the strategic implications in product positioning to mitigate cannibalization amongst a company's own offerings.
- Familiarize oneself with the strategic motives behind acquisitions, particularly in cases concerning substitutes and complementary products.
Learning Objectives
- Absorb the strategic implications in product positioning to mitigate cannibalization amongst a company's own offerings.
- Familiarize oneself with the strategic motives behind acquisitions, particularly in cases concerning substitutes and complementary products.