Which of the following is an indication that a product is shifting from the growth to the maturity stage of the product life cycle?

A) increasing product interest
B) decreasing price competition
C) increasing buyer sophistication
D) decreasing number of substitutes

Question

Missica Skeens · Accepted Answer

Final Answer : C, Explanation :  During the maturity stage of the product life cycle, the market has typically become saturated, and buyers are more knowledgeable about the product, leading to increased buyer sophistication. This reflects a deeper understanding of the product's features, benefits, and value, often resulting in more discerning purchasing decisions.

Which of the following is an indication that a product is shifting from the growth to the maturity stage of the product life cycle?

A) increasing product interest
B) decreasing price competition
C) increasing buyer sophistication
D) decreasing number of substitutes

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Learning Objectives

Learning Objectives

Related questions

Which of the following is an indication that a product is shifting from the growth to the maturity stage of the product life cycle?A) increasing product interestB) decreasing price competitionC) increasing buyer sophisticationD) decreasing number of substitutes

Definitions

Learning Objectives

Learning Objectives

Related questions

Which of the following is an indication that a product is shifting from the growth to the maturity stage of the product life cycle?

A) increasing product interest
B) decreasing price competition
C) increasing buyer sophistication
D) decreasing number of substitutes