Asked by Briah Hightower on May 07, 2024
Verified
The maturity stage of the product life cycle is typically characterized by a slowdown in sales growth.
Maturity Stage
A phase in the product life cycle characterized by a slowdown in sales growth as the product reaches widespread acceptance and market saturation.
Product Life Cycle
The stages a product goes through from development and introduction to growth, maturity, and decline in the market.
- Learn about the fundamental characteristics and strategies for marketing that accompany each stage of the product life cycle.
Verified Answer
RE
Rachel elsharkawyMay 09, 2024
Final Answer :
True
Explanation :
The maturity stage of the product life cycle is typically characterized by a slowdown in sales growth as the product has reached its peak level of acceptance and most potential customers have already purchased it.
Learning Objectives
- Learn about the fundamental characteristics and strategies for marketing that accompany each stage of the product life cycle.
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