Asked by Kring Ronquillo on May 20, 2024
Verified
Which of the following completes the sentence,'______ refers to the actions an organization takes to correct mishaps and win back dissatisfied customers'?
A) Reputation recovery
B) Service recovery
C) Customer recovery
D) Public relations recovery
E) None of these
Service Recovery
The actions a company takes to correct a mistake in its service delivery, aiming to restore customer satisfaction and loyalty.
- Understand the significance of fostering a participatory culture in social media.
Verified Answer
KG
Kirti GolichaMay 20, 2024
Final Answer :
B
Explanation :
Service recovery refers to the actions taken by an organization to correct mishaps and win back dissatisfied customers. It involves acknowledging the issue, apologizing, taking corrective actions, and ensuring customer satisfaction. Reputation recovery, customer recovery, and public relations recovery are not commonly used terms for this concept, although they may be related. Option E is incorrect as one of the choices given is the best answer.
Learning Objectives
- Understand the significance of fostering a participatory culture in social media.
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