Asked by levana znaty on Jun 09, 2024
Verified
Which of the following best describes a key to a successful corporate social cause campaign,according to research completed by Proctor & Gamble's ad agency?
A) Millennial girls are not interested in data points.
B) Celebrity influencers are important to create visibility.
C) Product profit margins must be higher than average.
D) Products for females must focus on women's vanity.
Corporate Social Cause
An initiative or effort adopted by a company to address societal issues and contribute positively to the community or environment.
Celebrity Influencers
Well-known personalities who use their fame to influence their followers' purchasing decisions or opinions, often through social media.
- Appreciate the significance of corporate campaigns in promoting social causes.
Verified Answer
JR
Jacqueline RobbinsJun 11, 2024
Final Answer :
B
Explanation :
According to research completed by Proctor & Gamble's ad agency, celebrity influencers are an important key to a successful corporate social cause campaign.
Learning Objectives
- Appreciate the significance of corporate campaigns in promoting social causes.
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