_____ tie(s) an organization's product(s) directly to a social concern through a marketing program.

A) Voluntary contributions
B) Cause-related marketing
C) Strategic philanthropy
D) Corporate giving
E) Employee benefits

Question

Nhung Hu?nh · Accepted Answer

Final Answer : B, Explanation :  Cause-related marketing is a strategy in which an organization's product(s) are directly linked to a social concern through a marketing program. The organization donates a portion of product sales or revenue to a designated social cause, thereby associating its brand with the cause and generating goodwill among consumers who care about the issue.

_____ tie(s) an organization's product(s) directly to a social concern through a marketing program.

A) Voluntary contributions
B) Cause-related marketing
C) Strategic philanthropy
D) Corporate giving
E) Employee benefits

Definitions

Learning Objectives

Learning Objectives

Related questions

_____ tie(s) an organization's product(s) directly to a social concern through a marketing program.A) Voluntary contributionsB) Cause-related marketingC) Strategic philanthropyD) Corporate givingE) Employee benefits

Definitions

Learning Objectives

Learning Objectives

Related questions

_____ tie(s) an organization's product(s) directly to a social concern through a marketing program.

A) Voluntary contributions
B) Cause-related marketing
C) Strategic philanthropy
D) Corporate giving
E) Employee benefits