Asked by Chrisstin Jones on May 13, 2024

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Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.

A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Digital Technologies

The range of electronic tools, systems, devices, and resources that generate, store, or process data, including social media, online gaming, multimedia, and mobile phones.

Generation Z

The demographic cohort following Generation Y, typically defined as those born from the mid-1990s to the early 2010s, known for being digital natives.

Social Media

Media content used for social interactions such as YouTube, Facebook, and Twitter.

  • Acquire knowledge about the theory of generational groups, including their unique characteristics, principles, and buying habits.
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Marcus BagleyMay 19, 2024
Final Answer :
E
Explanation :
Generation Z, also known as the iGeneration, Centennials, or Post-Millennials, were born into a world already rich with digital technologies, including the Internet and social networks, making them the most technologically fluent generation thus far.