Asked by Aksarapak Bunchongpru on May 23, 2024
Verified
Which element of the promotion mix refers to the set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product?
A) personal selling
B) advertising
C) Internet ordering
D) sales promotion
E) public relations
Sales Promotion
Marketing strategies aimed at increasing sales in the short term through incentives such as discounts, coupons, or special offers.
Nonpersonal Communication
Refers to messages broadcasted to the general public through various media channels without personalized targeting.
- Identify the significance of sales promotion within the marketing mix.
Verified Answer
JT
Jessica TingueMay 30, 2024
Final Answer :
D
Explanation :
Sales promotion refers to the set of nonpersonal communication tools, such as coupons, contests, and discounts, designed to stimulate quicker and more frequent purchases of a product.
Learning Objectives
- Identify the significance of sales promotion within the marketing mix.
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