Asked by Aksarapak Bunchongpru on May 23, 2024

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Which element of the promotion mix refers to the set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product?

A) personal selling
B) advertising
C) Internet ordering
D) sales promotion
E) public relations

Sales Promotion

Marketing strategies aimed at increasing sales in the short term through incentives such as discounts, coupons, or special offers.

Nonpersonal Communication

Refers to messages broadcasted to the general public through various media channels without personalized targeting.

  • Identify the significance of sales promotion within the marketing mix.
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JT
Jessica TingueMay 30, 2024
Final Answer :
D
Explanation :
Sales promotion refers to the set of nonpersonal communication tools, such as coupons, contests, and discounts, designed to stimulate quicker and more frequent purchases of a product.