Which content analysis technique involves coding categories derived from the raw data itself to generate theories or theoretically connected explanations the document under analysis?

A) Directed content analysis
B) Summative content analysis
C) Conventional content analysis
D) Narrative content analysis

Conventional content analysis involves deriving categories from the raw data itself and using them to generate theories or explanations of the document. Directed content analysis, on the other hand, starts with pre-existing theories or concepts and applies them to the data. Summative content analysis involves quantifying the content by counting and categorizing certain characteristics. Narrative content analysis focuses on the story or narrative elements within the text.