Which alternative best characterizes the degree to which normative and informational influence affect the decision processes of virtual groups?

A) Both normative and informational influence are less influential in the decision making of virtual groups.
B) Normative influence increases and informational influence decreases when groups make decisions in virtual environments.
C) Normative influence decreases and informational influence increases when groups make decisions in virtual environments.
D) The degree to which the two forms of influence affect decision making in virtual groups is likely affected by other variables, such as the degree of anonymity of participants and the virtuality of the medium.

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Larry Kelly · Accepted Answer

Final Answer : D, Explanation :  The degree to which normative and informational influence can affect decision making in virtual groups is likely to depend on several other variables, such as the anonymity of participants and the medium’s virtuality. Therefore, it is difficult to make a generalized assertion about the impact of these forms of influence in virtual groups.

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