When the major league baseball season opens in April, teams located in the Midwest and Northeast are still experiencing cold and frequently rainy weather. This often results in fewer fans attending these April games. What can these ball clubs do to maximize their revenue during this time period?

The ball clubs could implement a dynamic pricing schedule. Dynamic pricing, also known as individualized pricing, refers to the process of charging different prices for goods or services based on the type of customer, time of the day, week, or even season, and level of demand. By offering lower ticket prices during the month of April, the club owners have the potential to fill what would ordinarily be empty seats.