Asked by Connell Maxwell on May 29, 2024
Verified
Viceroy Vacations is deciding on how to price its vacation packages.Which of the following strategies would you suggest?
A) Price the flight,hotel and car separately
B) Advertise it as an all-inclusive vacation
C) Give them away as free vacations to everyone
D) Close down your company.No one goes on vacations anymore
All-inclusive Vacation
A holiday package which includes not just accommodation but also food, drinks, activities, and entertainment, often at a resort.
Vacation Packages
Pre-arranged travel plans offered by agencies, including components like flights, hotels, and activities, often at a bundled price.
- Assess various pricing approaches to optimize sales volume and their impact on consumer purchasing patterns.
Verified Answer
ZK
Zybrea KnightJun 04, 2024
Final Answer :
B
Explanation :
Advertising the vacation package as an all-inclusive package would provide customers with a clear understanding of what they will pay upfront and ultimately save them money. It could also simplify the planning process for customers, making it more attractive to book with Viceroy Vacations.
Learning Objectives
- Assess various pricing approaches to optimize sales volume and their impact on consumer purchasing patterns.
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