Asked by Brandon McMahon on Jul 07, 2024

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When Mack Latham selects and then suggests the type of networking software his prospect should buy, he is working on step three of his customer benefit plan.

Networking Software

Programs that enable computers and devices to communicate over a network, facilitating data exchange, resource sharing, and communication.

Customer Benefit Plan

A plan that contains the nucleus of information used in the sales presentation.

  • Comprehend the function of innovative problem-solving within the sales domain.
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Palak MathurJul 11, 2024
Final Answer :
False
Explanation :
Step three of a customer benefit plan typically involves showing how the product's features will benefit the customer, not selecting or suggesting specific products.