When faced with an ever-increasing number of consumer product choices,people often experience the discomfort of

A) self-serving bias.
B) the false consensus effect.
C) information overload.
D) the spotlight effect.

Information overload is the discomfort or confusion that people feel when they are presented with too much information to make a decision. In the case of consumer product choices, there are usually many options to choose from, and people may feel overwhelmed or uncertain about which option is best for them. This can lead to decision paralysis or dissatisfaction with the chosen product.