When discrimination occurs as a result of employer prejudice, discriminating firms do not maximize profits.

Employer Prejudice

Biases or preconceived notions held by employers against certain groups of people, often affecting hiring and work practices.

Discriminating Firms

Companies that differentiate among customers, employees, or others based on certain criteria, often leading to unfair treatment.

Maximize Profits

The process or strategy where a business aims to achieve the highest possible profit margin within its operation, considering constraints and market conditions.