When assessing the strengths and weaknesses of a competitor,success factors are typically weighted by ________.

A) importance
B) distribution
C) profit rating
D) expenditure

Success factors are typically weighted by importance when assessing the strengths and weaknesses of a competitor. This allows for a more accurate evaluation and comparison of the competitor's overall performance and potential impact on the market. While factors such as distribution, profit rating, and expenditure may also be considered, they are typically secondary to the importance of each factor in relation to the competitor's overall success.