What should an audit of your institution's social media profiles include,and why is it important to perform such audits regularly?

The audit should include the institution's primary profiles as well as any profiles being managed at the school or department level,including athletics.If you uncover unauthorized accounts,duplicate accounts,and so on,take appropriate action to disable,delete,or address these profiles.Then work closely with the individuals responsible for the remaining profiles across campus to make sure there is a common understanding about the purpose and goals of each to ensure the integrity of your institution's social media presence.