Asked by Sara-Beth Wichman on Jul 13, 2024
Verified
What is the purpose of a focus and dial group?
Focus Group
A research method in which a small diverse group of people is interviewed about their perceptions, opinions, or beliefs towards a product, service, concept, or idea.
Dial Group
A focus group methodology where participants express their opinions by adjusting a dial, used to measure real-time reactions during discussions or presentations.
- Understand the utility of focus and dial groups in political campaigns.
Verified Answer
CA
Cathey AugustineJul 14, 2024
Final Answer :
Students' answers may vary.
The purpose of a focus and dial group , or a selected sample of voters intensively interviewed by campaign consultants, is to gain knowledge about reactions to particular candidates and their campaign messages and themes.
The purpose of a focus and dial group , or a selected sample of voters intensively interviewed by campaign consultants, is to gain knowledge about reactions to particular candidates and their campaign messages and themes.
Learning Objectives
- Understand the utility of focus and dial groups in political campaigns.