________ is the practice of tailoring campaign messages to individuals in small,homogenous
Groups.

A) Micro-targeting
B) Winnowing
C) Message bundling
D) Redlining

Micro-targeting involves breaking down the electorate into small, specific groups based on demographics, past voting behavior, and other relevant information. Campaigns then tailor their messages to each group, with the goal of reaching them more effectively and increasing the likelihood of support or turnout. This technique has become increasingly popular with the rise of digital and social media, as it allows for more precise targeting and messaging.