Asked by Altifani Hayyu on Feb 18, 2024
Verified
What is the most effective reward to offer to Kickstarter contributors?
A) a cash award
B) awards-in-kind that offer equivalent value for the cash contributed
C) promising contributors that they will be the first to receive the product,along with a contribution award
D) offering to list the person as a founding contributor on all product and service literature
Crowdfunding
The process of raising funding for a new venture from a large audience (the “crowd”), typically through the Internet.
- Identifying different types of rewards that can be offered.
- Recognizing the value of cash awards as a potential reward.
- Understanding the importance of offering rewards to Kickstarter contributors.
Verified Answer
CF
Cynthia Freytiz
Feb 18, 2024
Final Answer :
C
Explanation :
Promising contributors that they will be the first to receive the product, along with a contribution award, is a good incentive for them to contribute as they would be among the first to experience the product. Additionally, the contribution award would make them feel appreciated and valued. Cash award and awards-in-kind may not be as effective as they lack the emotional connection and personal touch that the first-to-receive reward offers. Offering to list the person as a founding contributor on all product and service literature may not be as enticing as the first-to-receive reward.
Learning Objectives
- Identifying different types of rewards that can be offered.
- Recognizing the value of cash awards as a potential reward.
- Understanding the importance of offering rewards to Kickstarter contributors.