Asked by Alexandre Al Mokhtari on Apr 28, 2024
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What is "journey mapping" and how is it used by retailers?
Journey Mapping
A visualization of the process that a person goes through in order to accomplish a goal, often used in user experience and marketing.
- Describe the strategic elements in selecting sites for retail establishments.
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Olivia KylanderMay 01, 2024
Final Answer :
Journey mapping is a technique that helps companies identify points in their customers' journey where the buying process breaks down. It provides retailers with a road map of opportunities to reduce friction points that keep a consumer from moving forward in the relationship. By using journey mapping, retailers are better able to design customer experiences that move the consumer from awareness and discovery to purchase, use, and advocacy of a good or service.
Learning Objectives
- Describe the strategic elements in selecting sites for retail establishments.
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