Asked by Daija Talley on Jul 13, 2024
Verified
What is a recommended course of action for the owner of a large liquor store chain who is being boycotted by Mothers Against Drunk Driving (MADD) ?
A) run an advertisement encouraging safe drinking habits
B) hold a press conference
C) personally meet with MADD representatives
D) use Twitter to denounce the group's demands
Mothers Against Drunk Driving
An advocacy group focused on preventing drunk driving and supporting the victims of these incidents, as well as lobbying for related legislation.
Large Liquor Store
A retail establishment that specializes in selling a wide and extensive selection of alcoholic beverages, often including rare or specialty items, in a large physical space.
- Understand thoroughly the ramifications and strategic planning behind grassroots activism in the field of public relations.
- Recognize the significance of audience targeting and message crafting in successful PR campaigns.
Verified Answer
Learning Objectives
- Understand thoroughly the ramifications and strategic planning behind grassroots activism in the field of public relations.
- Recognize the significance of audience targeting and message crafting in successful PR campaigns.
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