Asked by Anika Desai on May 14, 2024
Verified
What is a big difference between the marketing of today versus marketing products 50 years ago?
A) Very few marketing strategies were developed and implemented 50 years ago.
B) Today's marketers can more precisely define and understand consumer needs.
C) Marketing programs are much less expensive today than they were 50 years ago.
D) Marketers of 50 years ago could not engage in market segmentation.
E) Marketing was more accepted in organizations 50 years ago than today.
Market Segmentation
The process of dividing a broader market into smaller, more homogeneous groups of consumers with similar needs, characteristics, or behaviors.
Precisely Define
To specify something in a clear and exact manner, leaving no room for ambiguity or misunderstanding.
- Discuss the evolution of marketing strategies over time and how today’s strategies are more precise.
Verified Answer
NS
nikunj singlaMay 18, 2024
Final Answer :
B
Explanation :
Today's marketers have access to advanced data analytics, technology, and research methods that allow for a more precise understanding of consumer needs compared to 50 years ago.
Learning Objectives
- Discuss the evolution of marketing strategies over time and how today’s strategies are more precise.
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