Asked by Brittany Hoffman on May 06, 2024
Verified
What defines a value proposition?
A) the unique value that a product or service provides to customers
B) a special discount offer dropping the price
C) an advertisement that talks about value
D) a display of the position of products or brands in the consumer's mind
E) the one feature that will prompt a customer to buy the product
Value Proposition
A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value it provides over competitors.
- Acquire knowledge on the role of value proposition within the development of marketing strategies.
Verified Answer
AJ
Ashlyn JosaphatMay 13, 2024
Final Answer :
A
Explanation :
A value proposition is the unique value that a product or service provides to customers, such as solving a specific problem, fulfilling a need, or offering a competitive advantage. It is a statement that clearly communicates this value to potential customers and sets the product or service apart from competitors.
Learning Objectives
- Acquire knowledge on the role of value proposition within the development of marketing strategies.
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