What are the two generic frameworks of most marketing strategies?

A) niche scope, target segmentation
B) competitive advantage, globalization
C) customer intimacy, competitive scope
D) competitive advantage, competitive scope

The two generic frameworks of most marketing strategies are competitive advantage and competitive scope. Competitive advantage refers to a company's unique advantage over its competitors, while competitive scope refers to the range of markets and segments a company chooses to compete in. Together, these frameworks help companies define their market position and develop effective marketing strategies.