Asked by Hudson Nyaki on Jul 21, 2024
Verified
What are the segmentation bases for U.S. organizational (business) markets?
Segmentation Bases
Criteria or variables used to divide a market into distinct segments, based on characteristics like demographics, behavior, or needs.
U.S. Organizational Markets
Markets within the United States consisting of businesses and institutions that purchase goods and services for use in the production of other goods and services, for resale, or for operations.
- Recognize the foundational principles used to segment consumer and business markets.
Verified Answer
AQ
Alberto QuesadaJul 23, 2024
Final Answer :
Organizational (business) markets can be segmented by geographic, demographic, or behavioral bases. A psychographic basis is not used for organizational market segmentation.
Learning Objectives
- Recognize the foundational principles used to segment consumer and business markets.